If your love for pets turned directly into cash, you'd be rich. Unfortunately, it doesn't. Want to know want does?

You're finally ready to do this pet biz thing for REAL, and you already know that in order to make sales happen, you need to stand out in this crazy busy market.

Competition is fierce, giving pet parents sooo many choices when it comes to spoiling their adorable fur babies.

It can make growing your pet biz feel like a never ending game of fetch.

Are you always trying to figure out how to get customers to buy from you?


If you're ready to attract loyal customers who become raving fans that BUY FROM YOU again and again... it's time to join Pet Brand School!

Get ready to learn the very best research-based brand and marketing strategies with specific, actionable steps you can apply directly to your business.

No more chasing the latest marketing trends or wondering what to post on social media.

I've broken it all down into 3 simple steps, each with in-depth video lessons and supporting worksheets that cover everything you need to master each aspect of the branding process AND empower you to make smart decisions for long-term success.

Say goodbye to your biggest struggles and hello to a thriving pet business.

Pet Brand School is here to guide you every step of the way!

With Pet Brand School, you'll:

  • Build an effective brand, complete with every essential brand element
  • Uncover the secret sauce that makes your business unique
  • Give your brand a one-of-a-kind identity that aligns with who you truly are
  • Create a marketing plan that will have pet owners begging to choose you


It's not your average online course.

We don't just have live Q&A sessions, step-by-step video training, and handy worksheets. You'll also get direct feedback from Kati on your work - submit as many times as you need to get it right!

By the end of the course, you'll have an authentic, irresistible brand that aligns with your values and motivates your ideal pet parent.

"Anyone who is wondering if this is for them… it is. Just do it. It was one of the best business decisions I’ve ever made.”

- Lauren, Happy Hounds And Beyond


Each weekly lesson comes with an easy-to-follow video lesson and worksheet that helps you stay on track and implement what you learn along the way. Turn in your completed worksheets for expert feedback as many times as you need to get it right!


    • Identify your target audience
    • Research and analyze your market
    • Mission & Promise statements
  • STEP 2:

    • Discover your brand personality
    • Create your unique value proposition
    • Creating attractive visuals
    • Creating memorable experience customers won't forget
  • STEP 3:

    • Optimize your social media
    • Create a marketing plan
    • Evaluate your current brand

    • Defining your primary aim
    • Time zoomies: how to prioritize your tasks and get control of your time


Get ready to transform your brand into a thriving machine with these essential core brand elements.

Pet Brand School's easy-to-follow video training, worksheets, and 1-on-1 expert feedback will guide you through every stage of building and unleashing your brand.

  • MARKET RESEARCH with target audience & competitor analysis to pinpoint who's most likely to buy from you & why they should buy from you over anyone else

  • KEY BRAND EXPRESSIONS to articulate who you are, including your mission statement, promise statement, & unique value proposition, plus how to use them.

  • A COMPLETE BRAND IDENTITY & STYLE GUIDE to create an attractive logo, colors that influence decision making, website that turns lurkers into buyers, and more to create memorable visuals that impress pet owners.

  • IN-DEPTH BRAND EVALUATION to identify current strengths, weaknesses, and opportunities.

  • MARKETING PLAN to reach and convert your ideal customer.

“I’m obsessed with all of this!"

-Kara, Angela's Treat Stash


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Pet Brand School enrollment is only open a couple times per year, so don't wait! Take the first step towards creating a profitable pet brand that truly aligns with who you are, attracts raving fans, and drives profits.
Class starts Monday, September 25!


Ideal students are excited and determined pet biz owners that want to make a positive impact on the pet world and are building a new brand, want to level-up their current brand, or need to figure out why no one’s buying.

It's NOT for you if you're not willing to put in the work or if you're only in this to make a profit.

"Thank you!!!! Wonderful coaching and tons of great ideas! I’m stoked to get started I can see so many of the pieces in my head already.”

- Margaret Carmen, LuvMyDog

Couldn't I just...

Get help in an online community, like a Facbook group?
Definitely! You should absolutely make use of these amazing spaces and resources. I can't tell you how many times I've asked a question in an online community and gotten a quick answer that saved me hours of endlessly searching on Google.

But one of the pitfalls of these groups that not everyone has real experience or knows what's best for your business, so it can be a challenge to determine who is giving advice based on actual firsthand knowledge and who is just repeating something they read online.

Get a business coach?
Business coaches are amazing - I'm one myself! And if you're having a really hard time with a specific topic, there's definitely a place for hiring a business coach.

But most business coaches help you share your brand, not identify and develop it, so you'll still need to learn how to 'drive' your brand.

Build a website, design a logo, and call it a day?
There are tons of super cool tools out there that can totally help you DIY your own business. You can create some seriously eye-catching brand visuals! But here's the thing, my friend: your brand is way more than just a fancy website and a snazzy logo.

Have my website person or social media manager do it?
Website developers and social media managers are pretty awesome, I even use them myself, but you're the in the drivers seat of your brand. Your website, social media, and other marketing materials must reflect your brand's voice and core values - which is something only you can do.

Find this stuff for free online or just watch YouTube?
This stuff is definitely out there. In fact, I give away a ton of my own material for free. But let's be real, sifting through all the terrible marketing advice and trying to figure out how it applies to your business can be exhausting.

For those of you who want results now, with the most comprehensive step-by-step information available with expert feedback, catered specifically to the pet industry, Pet Brand School is the place for you.


Kati Keyes

I've been in pet industry sales and marketing since 2010, shortly after graduating with my bachelor's in psychology. Since then, I've worked with thousands of pet businesses of all sizes, and I've seen what works... and what doesn't. Successful pet businesses have a clear, strong brand strategy that creates a memorable experience and speaks directly to their ideal customer. I use the principles of brand and consumer psychology to pinpoint strengths, opportunities, and develop a strategy that will resonate with your audience and leave a lasting impression.


Still got Q's? We've got A's.

  • Is this course for beginners?

    Absolutely! While we won't show you how to file your LLC or set up your social media accounts (you can Google this), Pet Brand School's comprehensive course will take you from the ground up and cover all the necessary components of developing your pet brand.

  • Are lessons pre-recorded?

    Yep, all the lessons are pre-recorded, but monthly Q&A sessions are live!

  • How long does the course take? Do I get lifetime access?

    The course is about 90-days and starts on September 18th, but there's no deadline to complete. You get lifetime access and you get to submit your work as many times as you need to get it right.

  • Do you update the course? if so, do I get updates?

    Students get lifetime access to the course and any updates and new features.

  • Do I need to download special software to take the course?

    Nope, you don't need any special software and you can access the course anywhere you have an internet connection.

  • I have a question, who should I ask?

    As a member of Pet Brand School, you get lifetime membership to our private Facebook support group. I'm here to answer any questions that come up throughout the course to ensure your success.

    If you need tech support, email me at [email protected] and I'll be happy to help.

  • What if I sign up and realize it's not for me?

    If you decide Pet Brand School isn't for you, just let me know within 30 days for a full refund. No questions asked.