Owning and running a pet business is incredibly rewarding, but it's also hard work. The competition is fierce, and it can feel like chasing your tail when it comes to branding and marketing your business. Sign-up to learn how to set yourself apart from the competition and become irreplaceable in your customer's mind!
What Even Experts Get Wrong About Branding
Why Brand Strategy is Not Optional
4 Costly Brand Mistakes and How to Avoid Them
I've been in pet industry sales and marketing since 2010, shortly after graduating with my bachelor's in psychology. Since then, I've worked with thousands of pet businesses of all sizes, and I've seen what works... and what doesn't. Successful pet businesses have a clear, strong brand strategy that creates a memorable experience and speaks directly to their ideal customer. I use the principles of brand and consumer psychology to pinpoint strengths, opportunities, and develop a strategy that will resonate with your audience and leave a lasting impression.